Ethnopharmacology is the study of different medicinal plants products in a specific group or in response to drugs by a different culture. It focuses on the use of traditional medicine in local communities and also commercial application. Many expensive drugs of today such as ephedrine, tubocurarine, atropine, reserpine, and digoxin came into use through the study of indigenous remedies. Ethnopharmacology is based on the combination of the chemical and

biological, pharmacological sciences, which are a useful tool for natural product-based drug discovery. It deals with field studies, pharmacological and clinical studies of chemically profiled extracts, and studies on the quality and composition of several other issues like biological screening and naturally derived products research.

The Society will help to instruct the modern global knowledge on the herb, herbal remedies, herbal quality assurance, herbal trade and commerce, and herbal drug development so that the person with local knowledge can be upgraded. It will forge a bridge between the industry and academics to gather scientific and teaching professional in Ethnopharmacology and professional of other areas interested in developing cost-effective natural remedies.

Historical dimension is the term ethno pharmacology 1st time used in 1967, in early 19th century isolation of some opium alkaloid was a key event in development of modern pharmacy, A significant increase in Hit Rate for discovery of novel active compounds the 90% of estimated 250,000 species of flowering plants still awaiting for specific investigation

  • Information sources
  • Scientific investigation
  • Extraction
  • Tests for activity
  • Chemical examination

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